Fashion Photography

Application

Fashion photography has been popular for over 100 years, one of the first fashion photographers were Adolf de Meyer. He was the very fashion photographer for the American magazine Vogue, he famed for his perfectly elegant picture of women, showng there softness but also caught a glimpse of power within women. He also was famed for his work which dipicted celebrities such as Mary Pickford, Rita Lydig, Luisa Casati, Billie Burke, Irene Castle, John Barrymore, Lillian Gish, Ruth St. Denis, King George V of the United Kingdom, and Queen Mary. 

Ruth Harriet Louise was the first american women to become a professional photographer, from 1925 to 1930 she ran the Metro-Goldwyn-Mayer's portrait studio. When Louise was hired by M.G.M. as chief portrait photographer in the summer of 1925, she was twenty-two years old, and the only woman working as a portrait photographer for the Hollywood studios. In a career that lasted only five years, Louise photographed all the stars, contract players, and many of the hopefuls who passed through the studio's front gates, including Greta Garbo, Lon Chaney, John Gilbert, Joan Crawford, Marion Davies, and Norma Shearer.
 Her photographic work also shows the elegance and beauty of women, she shows many emotions with her pictures like anger, happy and also dreamy.

Edward Steichen was an American photographer painter, and art gallery and museum curator.
He was the most frequently featured photographer in Alfred Stieglitz' groundbreaking magazine Camera Work during its run from 1903 to 1917. Steichen also contributed the logo design and a custom typeface to the magazine. In partnership with Steiglitz, Steichen opened the "Little Galleries of the Photo-Secession", which was eventually known as 291, after its address. Steichen work shows the more "dark" side of reality, in his pictures he has made the models portray a "depressed" or "grumpy" emotion. Even when he has photographed a unanimate object like flowers, they are wiltering and look sad.

Helmut Newton, was a German-Australian photographer. He was a prolific, widely imitated fashion photographer whose provocative, erotically charged black-and-white photos were a mainstay of Vogue and other publications. In 1946, Newton set up a studio in fashionable Flinders Lane and worked primarily on fashion photography in the affluent post-war years. The exhibition of 'New Visions in Photography' was held at the Federal Hotel in Collins Street and was probably the first glimpse of 'New Objectivity' photography in Australia.Newton's pictures are a traditional black yet very provocative and erotic. The models are either completely naked or wearing hardly anything.

 




Tehcniques

Photography techniques vary with every photographer every one has a different approach to their pictures, expecially in fashion photography. Each picture has a different technique behind it. Although a lot of the time the picture are manipulatized to make the woman/man more beautiful, which gives the question what is reall beauty. An editor can change anything on the picture, from making someone alot thinner to the colour of the picture e.g. sepia.  

context

Fashion photography is publisised mainly in fashion magazines e.g. Vogue and Marie Clare. although they are also shown on billboards and newspapers, but the biggest place they are published is on the internet. Fashion photography has a big impact on young girls, they either despise the models that are in the pictures, who want to be just like them. Yet the young girls looking at these pictures don't know that these pictures have been played around with so much that the beauty portrayed in these pictures are fake.